IKEA Knowledge Hub
Api Version

Product Add-ons service

Add-on products provide value for customers and increase commerciality.

Showing and recommending add-on products help customers improve a product or solution they are going to buy or already have at home. They can complete and/or complement a main product, and stimulate impulse purchases to create add-on sales.

Add-on sales

Add-on products are products that help customers to make a complete purchase. Learn more on VISA.

Problem statement

Today, add-on products to a product is managed manually in PIA using the entity “complementary item”. This means that each product has to get their defined add-on products through a subject matter expert who adds items by hand and the amount of relations are limited both in the coverage of main products as well as the number of add-ons per main product.

The lack of add-on products per main product means that there is not enough recommendations to combine with the main product and other means are considered and wrong recommendations are shown on IKEA.com.

Service offer

Using our Add-on product service, you send an article number to the service and you will get a response back with add-on products that go well with the main product.

This service does not consider sales-steering aspects.

Even though this service can be used directly as a way to recommend products to the customer, it should be seen as an input source to a custom recommender which then further sorts and filters based on business rules.